The Challenge

When Ready Set GC first approached us, the organization had a powerful mission: to empower women in the foundational years of their General Counsel careers with the community, tools, and insight to lead confidently.

 

What they didn’t yet have was a cohesive brand identity or digital presence to reflect that vision. The challenge was to evolve Ready Set GC from a great idea into a professional, scalable brand—one that could attract top legal talent, expand its national programs, and build lasting engagement among new and aspiring GCs.

 

They needed a clear voice, a modern visual identity, and a content strategy that positioned them as both credible and deeply human—a trusted resource in an often isolating professional journey.​

 

The Approach

We started by developing a full brand reintroduction, beginning with a refined visual identity system—complete with a modern logo, clean typography, and a color palette designed to balance professionalism with warmth.

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From there, we built a messaging framework and website that clearly articulated Ready Set GC’s mission, values, and programs. Every touchpoint—from headlines to calls-to-action—was intentionally crafted to reflect the organization’s dual focus on impact and connection.

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Once the brand foundation was in place, we helped bring it to life through ongoing content and campaign support. This included the launch of their new “A Strategic Approach” webinar series, event communications, email campaigns, blog development, and the creation of proprietary assets to extend their programs to aspiring GCs—complete with a custom assessment and action plan.

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Together, these efforts established Ready Set GC as a trusted thought leader and resource for women navigating the transition into legal executive leadership.​

 

The Result

Since the rebrand and digital launch in December 2023, Ready Set GC has experienced measurable growth across every channel:

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• +282% LinkedIn follower growth, from 494 to 1,888

• 800+ new email subscribers within the first year

• Program expansion into five new cities

• Successful launch of the Ready Set GC Ascend Mentorship Extension, offering a new pathway for aspiring GCs

 

Beyond the metrics, these milestones represent a growing community of women legal leaders who feel seen, supported, and empowered to lead authentically—while reinforcing Ready Set GC’s expanding influence in shaping the next generation of General Counsels.​

 

The Impact

What began as a small but ambitious community has evolved into a nationally recognized brand.

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The rebrand and strategic content foundation positioned Ready Set GC as a credible voice in the legal leadership space—one that balances expertise with empathy. Today, the organization continues to grow its reach, strengthen its partnerships, and cultivate meaningful connection among members who see themselves reflected in the brand’s mission.

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Through a clear message, cohesive design, and purpose-driven storytelling, we helped Ready Set GC expand its impact—and create a lasting platform for women GCs to lead with confidence.

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Check out our work on their website!