The Challenge

Despite setting a goal to boost bookings by 11%, Willow Springs’ marketing mix was working against them. Like many venues, they relied on directory listings and inconsistent in-house posting — efforts that kept them visible but not discoverable. Without a cohesive strategy to connect with couples earlier in their decision journey, their growth had plateaued and their full potential online remained untapped.

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The Approach

We developed a cohesive digital strategy focused on visibility, engagement, and lead generation. On social media, we established a consistent posting schedule (4x per week), refined their visual identity for a more polished and cohesive feed, and introduced playful, humorous content that resonated with their target audience. At the same time, we launched and optimized Google Ads campaigns and enhanced their Google Business Profile to strengthen their presence across search and drive more qualified inquiries.

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The Result

• From 2K views to 111K views in under 3 months — and nearly 10M views in less than a year

• Engagement jumped from 1,500 to 800K accounts year-over-year

• Follower growth from 1,170 to 6,325

• Average post performance: 80K reactions, 52K shares, and 355 comments

• Google Ads launched with strong early results: 65% increase in clicks, 15 conversions, and an $885 monthly spend generating consistent, high-quality leads

• Optimized Google Business Profile contributed to increased local visibility and discovery

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The Impact

Today, Willow Springs is reaching couples where they’re actually searching — on Google and social — with content that entertains, informs, and converts. Their marketing now operates as a true growth engine, driving consistent inquiries and high-quality leads. Within the first year, bookings increased by 42% year-over-year, proving the power of a cohesive strategy that goes far beyond paid directories.

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Check out our work on their Instagram!