Guest Author: Jesse Corbin, Founder & Web Developer, JC Web Works
Table of Contents:
Does my business need a website?
Yes! In today's digital world, a website is essential for any business, regardless of size or industry. What’s crazy is only 64% of small businesses have their own website. A website is a great way to:
Promote your products and services
Reach new customers
Build credibility and trust
Stay competitive
Generate leads and sales
What value does a website offer for small businesses?
A website can offer a number of valuable benefits to your business, including:
Increased visibility: A website makes it easy for potential customers to find your business online.
24/7 access: Your website is always open, so customers can learn more about your business and make purchases at any time.
Credibility: A well-designed website can help to build trust and credibility with potential customers.
Lead generation: You can use your website to generate leads by collecting contact information from visitors.
Sales: You can also use your website to sell products and services directly to customers.
What do I use a business website for?
You can use your website for a variety of purposes, such as:
Showcasing your products and services: Your website is a great place to showcase your products and services in detail. You can include photos, videos, and descriptions to help potential customers learn more about what you have to offer.
Providing information about your business: Your website can be used to provide information about your business, such as your location, hours of operation, and contact information. You can also use your website to share your company story and values.
Sharing helpful content: Blogging is a great way to share news and updates about your business, as well as to provide valuable information to your potential and existing customers.
E-commerce: You can use your website to sell products and services directly to customers. This is a great way to reach a wider audience and to increase your sales.
What is SEO and how do I start?
SEO stands for search engine optimization. It is the process of optimizing your website and content so that it ranks higher in search engines like Google and helps drive organic (non-paid) traffic to your website. There are a number of things you can do to improve your SEO, including:
Keyword research: Identifying the right keywords to target is essential for SEO. You can use keyword research tools to find keywords that are relevant to your business and that have a high search volume.
On-page SEO: On-page SEO refers to optimizing your website content and structure for search engines. This includes using relevant keywords in your titles, headings, and body text, and creating a user-friendly website design.
Off-page SEO: Off-page SEO refers to building backlinks to your website from other high-quality websites. Backlinks are one of the most important factors in SEO, so it is important to focus on building high-quality backlinks.
How to drive organic search?
Organic search is the process of getting your website to rank higher in search engine results pages (SERPs) without paying for advertising. There are a number of things you can do to improve your organic search ranking, including:
Creating high-quality content: Your website content should be informative, engaging, and relevant to your target audience.
Optimizing your website for search engines: This includes using relevant keywords in your website content and titles, and building backlinks to your website from other high-quality websites.
Promoting your website: You can promote your website through social media, email marketing, and other online channels.
Where should I host my site?
There are a number of web hosting providers to choose from, so it is important to do your research and find a provider that meets your needs. Some factors to consider when choosing a web hosting provider include:
Price: Web hosting prices vary depending on the features and resources you need.
Features: Some web hosting providers offer more features than others, such as support for multiple websites, email hosting, and e-commerce features.
Uptime: The uptime of a web hosting provider is the percentage of time that your website will be available. It is important to choose a provider with a high uptime guarantee.
Customer support: It is also important to choose a web hosting provider with good customer support in case you have any problems with your website.
Once you have chosen a web hosting provider, you can create your website and start driving organic search traffic to it.
What are the options to get my website built?
There are a number of different ways to get your website built, depending on your budget, skills, and needs. Here are some of the most common options:
Build it yourself: If you are on a tight budget and have some technical skills, you can build your own website using a website builder or CMS platform. There are a number of free and paid options available, such as Wix, Squarespace, and WordPress.
Hire a freelance web designer: If you don't have the time or skills to build your own website, you can hire a freelance web designer. Freelance web designers can help you to create a custom website that meets your specific needs.
Hire a web design agency: If you need a complex website or have a large budget, you can hire a web design agency. Web design agencies can provide a full range of services, including web design, development, and SEO.
Which option is best for you will depend on your individual needs and budget. If you are on a tight budget and have some technical skills, building your own website is a good option. If you don't have the time or skills to build your own website, hiring a freelance web designer or web design agency, like MKTG Collective, is a good option.
Ready to take the next step in establishing your online presence or still have more questions? Contact us for a free consultation and let MKTG Collective guide you through building the perfect website for your small business. Our team of experts is here to provide answers and support every step of the way!
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